What My First NFR Experience Taught Me — Through the Lens of Bourbon Cowgirl
My first National Finals Rodeo wasn’t just a bucket-list moment.
It was a mirror.
Walking into NFR for the first time, surrounded by denim, diamonds, dust, and discipline, I realized something quickly: Bourbon Cowgirl wasn’t inspired by this world — it belongs to it.
NFR didn’t introduce me to western culture.
It affirmed why Bourbon Cowgirl exists.
Bourbon Cowgirl Is a Feeling — And NFR Lives It Out Loud
Bourbon Cowgirl was built on a very specific energy:
strong but feminine, bold but grounded, classic with an edge.
NFR embodies that same spirit.
Inside the arena, you see grit, pressure, and precision. Outside of it, you feel the celebration — women exhibiting their favorite cowgirl outfits in statement boots, worn denim, fringe jackets, and hats that carry history. It’s not about trends. It’s about presence.
NFR reminded me that western style isn’t about dressing up — it’s about showing up fully as who you are.
That’s the heart of Bourbon Cowgirl.
Western Fashion at NFR Is Personal, Not Performative
One of the biggest lessons from my first NFR was this: the most powerful women weren’t trying to stand out — they already did.
Some were polished. Some were rugged. Some mixed turquoise with tailored blazers and called it effortless. Every look told a story.
At NFR, western style is a language.
And confidence is the accent.
It reinforced something I believe deeply: Bourbon Cowgirl style is worn, not styled. It’s lived in. It evolves. It carries authentic stories — just like the women who wear it.
Community Is the Real Luxury
For an event rooted in competition, NFR surprised me with its generosity.
Women supporting women.
Brands collaborating instead of competing.
Conversations that turned into connections — and connections that felt meaningful.
That sense of community is what Bourbon Cowgirl is built on. It’s not about selling a look — it’s about creating a space where women feel seen, confident, and unapologetically themselves.
NFR reminded me that the western world thrives on respect, resilience, and relationships.
Las Vegas Meets the Western Woman
Las Vegas during NFR is unapologetic — just like the Bourbon Cowgirl.
Sequins with denim.
High heels next to spurs.
Late nights balanced by early mornings.
It’s bold, overstimulating, exhilarating — and surprisingly grounding.
My biggest takeaway? Pace matters. Comfort matters. And knowing when to say yes — and when to head home — is a power move.
That balance of edge and intention is exactly what Bourbon Cowgirl represents.
I Left NFR More Certain Than Ever
My first NFR didn’t change the direction of Bourbon Cowgirl — it confirmed it.
It reminded me that this brand isn’t about western wear.
It’s about western women.
Women who lead with confidence.
Who value tradition but live forward.
Who know that strength and femininity aren’t opposites — they’re partners.
NFR was a reminder that Bourbon Cowgirl isn’t a trend, a moment, or a look.
It’s a lifestyle.
And once you experience it — whether at NFR or in your everyday life — it stays with you.
Final Word
If this is your first NFR, go as yourself.
If this is your first introduction to Bourbon Cowgirl, welcome.
Both are rooted in the same truth:
Western isn’t something you wear. It’s something you live and breathe.
And I already know — this was only the beginning.
xoxo Sherri, aka Bourbon Cowgirl
What to Expect at Your First NFR: FAQ
What is the National Finals Rodeo (NFR)?
The National Finals Rodeo (NFR) is the championship event of professional rodeo, held annually in Las Vegas. It features the top rodeo athletes in the world competing across ten nights in events like bull riding, barrel racing, bronc riding, and team roping. Often called the “Super Bowl of Rodeo,” NFR is both a major sporting event and a cultural gathering for the western lifestyle community.
What should I expect at my first NFR?
Your first NFR experience will feel fast-paced, exciting, and immersive. Expect high-energy rodeo performances inside the arena and a packed schedule of events outside of it, including pop-ups, brand activations, parties, and meet-ups throughout Las Vegas. It’s not just a rodeo—it’s a full western lifestyle experience that runs from morning to late night.
How many days is NFR?
The National Finals Rodeo runs for 10 consecutive days, usually in early December. Many first-timers choose to attend for three to five days, while others stay for the full ten to experience everything NFR Las Vegas has to offer.
What should I wear to NFR?
There is no official dress code for NFR, but western style is encouraged. Most attendees wear:
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Cowboy boots (comfort matters)
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Denim or elevated western-inspired outfits
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Cowboy hats or felt hats
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Statement jewelry like turquoise or silver
The key is authenticity. Wear what feels like you. Western style at NFR is personal, not performative.
Are cowboy boots required at NFR?
No, cowboy boots are not required—but they are common. If you choose to wear boots, make sure they’re broken in. You’ll do a lot of walking during NFR in Las Vegas, especially between hotels, events, and venues.
Is NFR family-friendly?
Yes, the rodeo itself is family-friendly and suitable for all ages. However, many NFR events and nightlife activities in Las Vegas are geared toward adults. Families often attend the rodeo and daytime events while skipping late-night parties.
Do I need tickets for the rodeo?
Yes, you need tickets to attend the National Finals Rodeo at the arena. Tickets often sell out early, so it’s best to purchase them well in advance. Many NFR-related events outside the arena are free or ticketed separately.
Where do NFR events happen in Las Vegas?
NFR events take place throughout Las Vegas, including:
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The rodeo arena
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Major hotels and casinos
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Pop-up western markets
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Brand-hosted parties and lounges
Many first-time NFR attendees stay on or near the Strip for convenience.
What is the best way to plan your first NFR trip?
For your first time at NFR:
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Choose comfortable accommodations close to main events
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Plan one or two rodeo nights, not all ten
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Leave room in your schedule for spontaneous experiences
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Prioritize rest, hydration, and comfortable footwear
NFR can be overwhelming if you overbook every night.
Is NFR worth going to for the first time?
Yes—especially if you love western culture, rodeo, or western fashion. Many people say their first NFR experiencebecomes an annual tradition. It’s a rare opportunity to see the western world come together in one place.
What is the biggest mistake first-time NFR attendees make?
The biggest mistake is trying to do everything. NFR is best enjoyed at a steady pace. Choose experiences that align with your interests, take breaks, and remember that the best moments often happen organically.
Will I want to go back after my first NFR?
Most likely, yes. Many first-timers leave NFR already planning their next trip. The combination of rodeo, culture, style, and community has a way of pulling you back year after year.
Final Tip for First-Time NFR Attendees
Go with an open mind, wear what feels authentic, and allow the experience to unfold. Your first NFR isn’t about seeing everything—it’s about feeling it.